A one size fits all agency doesn’t exist. Hiring an agency that intimately understands your business, the market-place, and your communications goals is critical because these are the people who will take you on the most effective and efficient path toward reputation and trust building.

John Oh, Director of Product Communications,
Citrix Systems

High Tech Public Relations: Our Approach and Beliefs

The Loughlin/Michaels Group provides a full range of public relations and marketing communication functions in North America with a partner network throughout Europe, the Middle East and Asia Pacific. Since 2002, we’ve worked with high tech companies, both private and public, in all phases of growth—from inception and funding through acquisition and IPO. Our success in technology public relations is built on passion, experience, and a firm set of principles:

• We believe the primary role of public relations is to place companies and their executives in high-coverage leadership positions that expand awareness, speed product adoption, and most of all, drive revenue.
• We believe in working at “start up speed” and generating positive exposure around a critical category issue quickly.
• In the era of new media communications, we believe traditional, high-overhead public relations agencies are inherently inefficient, inexperienced, and irrelevant.
• We believe public relations success starts with a seasoned team with no less than ten years experience and a high level of technology comfort, knowledge, and relationships. We’re senior communications professionals who’ve worked for the biggest names in high tech and provide handpick teams that aren’t substituted later by junior personnel.
• We believe technology experts shouldn’t hide behind technology. This is a high-touch communication business and we never confuse email, fax, instant message, blogging or voicemail with interaction or building a relationship.
• We believe in transparency, flexibility, and full disclosure. Unlike other agencies, we don’t believe in hiding training and overhead costs in bills. We have “no surprise” phone, shipping, and fax fees and don’t mark up wire services. And because every client is different, the Loughlin/Michaels Group believes in providing the option to work by project or retainer.
• Finally, we believe our clients come first and getting results in a straight-forward, no nonsense manner with honesty and integrity.

These beliefs are why our communication programs generate high levels of coverage and successfully position our clients as leaders. They’re also the reason our client roster is built on referrals and professional relationships. If you believe this is what your PR agency should be providing, email us at info@lmgpr.com or call Donna Michaels at (408) 370-5225.