The Loughlin/Michaels Group understands the importance of creating public relations programs that match business objectives and as a result catapults start-ups to leadership status.

Rick Bolander, Co-Founder and General Partner at Gabriel Venture Partners

Going from zero to key market player is difficult. It’s even more difficult on an aggressive PR budget. The Loughlin/Michaels Group has increased our visibility with the right analyst and editors but not our budget.

Scott Ruple, Vice President Marketing, PacketMotion

Jump Start Program

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Jump Start Brochure:

For smaller companies, establishing credible presence in the era of new media is increasingly challenging. To meet the unique public relations needs of emerging technology innovators entering the market as well as established companies launching new products or offering an IPO, the Loughlin/Michaels Group developed Jump Start.

This high-impact technology public relations program quickly establishes visibility and momentum for companies and solutions. For high-tech clients with limited resources, it “jump starts” public relations awareness, accelerates communication objectives, and achieves high-impact results in a short timeframe.

To accomplish this, our seasoned team utilizes an established media network and employs best practices in:

• Corporate strategy
• Product and corporate positioning
• Company launches
• Product introductions
• PR writing, editing, and publishing
• Launch and event support
• Product evaluations and reviewers guide development
• Media and analyst relations
• Spokesperson training
• Speaker’s bureau management
• Funding announcements and tours