The LMGPR team has the tenacity, passion, ideas, and drive that goes beyond good enough, to garner winning PR results.
John Oh, Vice President of Corporate Marketing, Infineta
Press Releases
INFINETA SYSTEMS SELECTS THE LOUGHLIN/MICHAELS GROUP TO GENERATE AWARENESS AND JUMPSTART MARKET DEVELOPMENT OF INNOVATIVE NETWORKING TECHNOLOGY
Contact:
Loughlin/Michaels Group
(408) 738-9150
Agency’s Proven SysCom™ Approach Catapults Startup into Instant Relevance
May 27, 2010
SUNNYVALE, Calif., — The Loughlin/Michaels Group, an award-winning technology public relations agency, today announced that it has been selected as the agency of record for Infineta Systems, a venture-backed technology startup that develops and markets high performance network infrastructure equipment. Infineta chose Loughlin/Michaels Group (LMGPR) for the agency’s experience and proven SysCom™ approach, which features three key components – Over the Horizon Planning, Social Media Communications, and the Strategic Story Engine.
Infineta Systems emerged from stealth mode earlier this month and generated a tremendous amount of press and industry attention. On its critical launch date, Infineta Systems received coverage from over 30 original press articles, produced 128 syndicated press articles, and returned more than 9,000 mentions online. In additional to traditional and online media outlets, the agency also used social media avenues such as Facebook, Twitter and YouTube to build a captive, relevant audience.
“I believe SysCom™ represents the most effective approach for driving business results in today’s dynamic communications environment. By applying our SysCom™ approach, we were able to take Infineta from stealth to a hotly talked about innovator in less than three months using highly creative media and social media approaches,” said Loughlin/Michaels Group President Donna Michaels. “It is gratifying to see clients succeed and very rewarding to know that we are an important part of their success.”
SysCom™ is based upon the art and science of influence in the digital communications age, and is designed to help define public relations and marketing activities, brand and position the company and uncover unconventional and untapped story ideas. More on SysCom™ can be found here.
“So much of today’s public relations is recycling the conventional, play-it-safe ideas and programs that are decades old. If good enough or adequate is your goal, these conventional methods are familiar and work just fine,” said John Oh, Infineta’s vice president of corporate marketing. “Startups cannot afford ‘good enough.’ For us, success often means taking calculated risks, pushing the envelope, and implementing creative ideas. The very act of executing PR for a startup means that you are trying to overachieve. The LMGPR team has the tenacity, passion, ideas, and drive that goes beyond good enough, to garner winning PR results.”
Click here to watch a video of John Oh, vice president of corporate marketing for Infineta talking about his success working with the Loughlin/Michaels Group. Click here to watch a video describing what Infineta does.
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About the Loughlin/Michaels Group
Infineta Systems is a privately-held network infrastructure startup that develops and markets a line of high-performance network optimization products. The company’s patent-pending Velocity Dedupe Engine™ delivers unprecedented levels of throughput, scalability, and bandwidth capacity for large data center-to-data center interconnects. Global 2000 enterprises turn to Infineta’s solutions to accelerate critical business continuity and disaster recovery workflows such as replication and remote backup at rates of up to 10Gbps. The company is backed by Alloy Ventures and North Bridge Venture Partners. For more information, visit www.infineta.com.
About the Loughlin/Michaels Group
The Loughlin/Michaels Group, established 2002, is an award-winning public relations agency specializing in strategic communications that deliver results. The firm has a proven track record of success working with companies at all stages of development, from start up to category leadership. Its proprietary Systematic Communications (SysCom™) approach combines the art and science of influence to quickly yield exceptional results. Through a team of seasoned public relations professionals, the firm offers a full range of PR and social media services with a hands-on approach. The Loughlin/Michaels Group services North America and has strategic partners in Europe, the Middle East and Asia Pacific. More information at www.lmgpr.com.