We chose the Loughlin/Michaels Group because of the team’s industry-specific knowledge, enthusiasm for technology and media contacts, all of which translates to substantial results. The Loughlin/Michaels Group’s results-focused approach and flexible program options, coupled with their proven ability to create thought leaders in technology makes them a valuable partner for NetMagic.
Sandip Gupta, President, Netmagic
Leadership
Overview
The Loughlin/Michaels Group was founded in 2002 by Donna Michaels a PR veteran known for her tenacity and creativity in leading public relations programs for early stage technology innovators taking them from start-up to IPO and often acquisition.
Building upon this legacy LMGPR’s savvy team of experts deliver insight, expertise and a comprehensive network of editorial, social media, analyst and other industry contacts to create market leaders. The agency team has launched dozens of market innovators turning them into brand leaders including several acquisitions to date, including enkoo (acquired by Sonicwall), Cyclades (acquired by Avocent) and Filtrbox (acquired by Jive Software) and a host of other companies.
LMGPR has received numerous industry awards based on its continuous PR leadership, creativity, media relations and innovative PR approach.
Leadership
Donna Michaels, President & Founder
Donna Michaels, President & Founder Donna Michaels is known for her results-oriented PR programs, dedication to her clients and constant enthusiasm for technology. Both C-level management and venture capitalist have praised her innovative public relations programs that have strengthened brands, catapulted companies to market leadership, secured loyal customer following and driven revenue.
Prior to establishing the Loughlin/Michaels Group in 2002, Donna spent 17 years directing communications programs for technology firms and on the corporate and agency side.
Donna was instrumental in taking Telebit (Acquired by Cisco), Concentric (acquired by XO Communications), NetManage (acquired by Microfocus), Exodus Communications (acquired by Cable and Wireless), NetScaler (acquired by Citrix) from start-up to leadership status prior to forming the agency. She also worked for global PR firms Burson-Marsteller and Edelman Public Relations working on technology and consumer tech markets. Earlier in her career she was a news reporter and editor.
Donna holds a Master’s in Journalism from the University of California, Berkeley and a bachelor’s in marketing and advertising from San Jose State University. In 2009 she was awarded the Stevie’s Awards PR Leader of the Year for small agencies and the Silicon Valley Business Journal named her one of the 100 Most Influential Women in Business. She is a member of the Forum for Women Entrepreneurs and Executives and serves on the Public Relations Society of America technology practice committee.
Robert Finlayson, Senior Counsel
Bob Finlayson serves as Senior Counsel to LMGPR and our clients. Bob is a seasoned marketing and communications consultant with more than 15 years experience working with a diverse range of clients and companies to help them develop and implement effective marketing, branding, communications and social media strategies.
Bob’s areas of expertise include: positioning and messaging, communications strategy and planning, company, brand and product launches, social media marketing, thought leadership campaigns, crisis communications, media and analyst relations, and media training.
Bob has served as a senior marketing and communications counselor, strategist and tactician to a range of technology startups and many category-leading brands, including Activision, Adobe, Charles Schwab, Electronic Arts, Gap, Microsoft (Xbox and MSN), Ofoto, RealNetworks, Sony Computer Entertainment of America, Sony Consumer Electronics of America, THQ Inc., TiVo and Visa International.
The Loughlin/Michaels Group team members are among the most talented communications professionals in the technology industry. Let us put our creativity, experience and tenacity to work for you!