Oilstainlab isn’t just a disruptive automotive company—it’s a visionary force redefining the industry with its mantra: When the past overtakes the future. This philosophy materialized in the HF-11, an automotive marvel engineered to push boundaries.

Founded in 2018 by twin brothers Nikita and Illya Bridan, Oilstainlab emerged with a prototype designed to challenge conventions. LMGPR was brought on board to accelerate the HF-11’s launch at full throttle—leveraging our expertise in strategic media to introduce this high-performance machine to the world.

The HF-11 is a game-changer: 650 horsepower, 2,000 pounds, and a staggering 12,000 RPM. This hypercar blends heritage with cutting-edge technology, precision engineering, and an adrenaline-fueled driving experience. Its revolutionary design allows owners to swap between two rear-propulsion units—either a V6 racing engine or a high-revving electric motor—in a remarkably swift and seamless process.

Challenge

LMGPR was tasked with taking Oilstainlab out of stealth mode and introducing the HF-11 to the market—within 90 days—on a "JumpStart" budget, a program specifically designed for early-stage, pre-funded companies.

Despite having a working prototype named the Half–11 the company needed to prove their design and engineering was being commercialized.   Bringing an innovative new automotive concept to market in a multi-billion-dollar industry dominated by giants was a true David vs. Goliath story.

Nikita and Illya Bridan—self-proclaimed mischief-makers—are award-winning automotive designers with a solid reputation. Yet, disrupting the hypercar market required more than just groundbreaking engineering. It demanded a bold, high-impact PR strategy that would put them in the global spotlight. LMGPR embraced the challenge where others might have hesitated.

Custom Program

LMGPR quickly leveraged the arsenal of top tier media in innovation and tech teasing them on the upcoming news. There were several media pop ups including high visibility events at Goodwood in England, Monterey Car Week, Velocity at Sonoma Speedway, and a launch party in Long Beach near company headquarters. A combination of traditional media, podcast and TV were leveraged to tell the corporate, design and innovation behind the dynamic mischief design team and the future of automotive.  The agency’s narrative story engine tailored a plan to reach automotive, business and innovation media enthusiasts including traditional media, podcasts, and television, showcasing the innovative engineering, design philosophy, and rebellious spirit of the Bridan brothers.

Results

As a result of LMGPR’s strategic outreach, the investment reaped millions of dollars in advertising in earned media reaching billions globally. Oilstainlab was featured in Car and Driver, MotorTrends, Top Gear, Motor Authority, Motor 1, BBC, Forbes, Supercar Blondie Classic Driver, IEEE Spectrum, Interesting Engineering, Popular Science, GQ, Robb Report, Design News, Yahoo Life, MSN, and more. Media placements around the world included Australia, Canada, Brazil, Mexico, England, Italy, Spain, France and Germany, India, China, and Japan. The coverage continues to roll around the world and the brothers are frequently on podcasts and on the track regularly in 6th gear.LMGPR’s strategic media campaign delivered unprecedented visibility:

• Over 500 million media impressions worldwide.
• 185+ articles in the first 24 hours across top-tier media outlets.
• 500+ articles in six months, generating millions in earned media value.
• Extensive coverage in seven languages, spanning the U.S., Canada, Brazil, Mexico, England, Italy, Spain, France, Germany, India, China, and Japan.

Industry Buzz

Car and Driver: "All modern car companies claim to be disruptors. But Oilstainlab makes things that truly bring the party to a record-scratch stop."

Forbes: "Perfectly balances high performance with gorgeous looks and everyday function."

Top Gear: "Oilstainlab reveals the ‘socially irresponsible’ follow-up to last year’s Half-11."

Hiconsumption: "Oilstainlab’s 650-HP HF-11 Supercar is a Modern Masterclass in Automotive Design."

Robb Report: "Building a road-going, retro-styled supercar while launching a new automotive brand is undoubtedly ambitious, but if the design and performance live up to projections..."

Business Impact

LMGPR’s campaign ignited industry buzz and drove significant business outcomes:

• HF-11 pre-sales frenzy, fueled by viral media excitement.
• The Oilstainlab brand became a global phenomenon, redefining automotive innovation.
• Inbound media and customer inquiries skyrocketed, securing Oilstainlab’s position in the elite hypercar market.

The Bridan brothers continue to make waves—regularly appearing in major media outlets, guesting on podcasts, and taking the HF-11 to the track in sixth gear.

LMGPR didn’t just launch a car—we launched a movement.