LMGPR Case Study:

The RealWear HMT-1 is the world’s first hands-free wearable rugged Android tablet for industrial workers. The HMT-1 has a completely hands-free voice-controlled user interface, allowing workers to operate the tools and equipment needed for the job, even while climbing a scaffold or tower. Allowing the worker to maintain full situational awareness and maximum productivity, HMT-1 is faster, safer and smarter than either a tablet or smart glasses.

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Challenge

‍LMG began working with RealWear in January of 2017 to launch the HMT-1, the world’s first hands-free, wearable rugged Android tablet for industrial workers. LMG was tasked with introducing a new company and product, and educating the public and the media about the need for such a device and the technology behind it. In addition to launching the HMT-1, RealWear was also looking to raise funding and develop a robust strategic partner and Pioneer Customer program.

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Custom Program

‍LMG developed a U.S. leadership media program that integrated business, tech and vertical market media. Leveraging the existing 50 plus RealWear beta partners, LMG was able to create a fan base for both social and traditional media relations to showcase proof of concept.

LMG conducted an ambitious media relations outreach program that included desk side demos, round table discussions and video interviews featuring customers and partners. The hands-on experience introduced media and market analysts to the new world of industrial wearables computing for the first time.

Under LMG’s watch, RealWear held its first annual “RealWear Summit” to officially unveil the HMT-1. The summit was well attended by media as well as potential clients and partners.

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Results

‍LMG’s media blitz was a success with more than 100 articles (two million impressions) placed globally. Within less than six months, the company had grown its strategic partner and Pioneer Program to more than 500 partners. LMG qualified enterprise customers for media including Exxon Mobil, HP Enterprise Services, GE, and Nokia among early supporters of RealWear’s HMT-1 Product. The company also received several analyst endorsements including Gartner, ABI and Harbor Research, among others. RealWear’s momentum continued with the company raising $17M in Series A funding and expanded operations to fulfill preorder demand. RealWear also won several awards for its innovation including a Frost & Sullivan 2017 North American Industrial Wearables New Product Innovation Award.

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Social Program

‍Building RealWear’s social media voice in 2017 organically focused on building market voice and thought leadership. The social media landscape for RealWear included creating campaigns, curating and sharing content around RealWear news and awards, industry news, press releases, trending stories, partner announcements, speaking sessions, and corporate milestones. LMG managed RealWear’s social accounts on Facebook, Twitter, LinkedIn, YouTube, Vimeo, as well as the Newsroom page on realwear.com.

LMG propelled RealWear’s social media presence with social campaigns at industry events. These campaigns included promotion of voting pages, creating graphics to support speaking sessions, awards and giveaways, and collaboration and co-promotion with pioneers and partners.

Conference campaigns included ARinAction, RealWear Summit 2017, WTS 2017, OSIsoft User Conference, BVL Logistikdialog(BVL), Field Service USA, AWE 2017, EWTS 2017, BWS 2017, HPE Discover, AREA, LiveWorx 2017, SoftClean, Oil Sands Trade Show, TAO Tech Tours, Iconics 2017, Industrial Expo, and Smart Factory Expo.

In addition, content shared on RealWear social accounts included trending news in IIoT, field service, industry 4.0, Industrial AR/VR, market trends, technology trends, RealWear corporate and culture images, speaking sessions, event promotions, videos, and press releases. LMG also created a social playbook for RealWear employees to participate in the social media campaigns.

As a result of LMG’s social efforts, RealWear grew a robust social presence. Facebook flowers saw a (1650% growth), Twitter followers grew by 750%, and LinkedIn grew by 450%.

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Business Impact

‍LMG’s leadership PR campaign solidified RealWear as the market leader in industrial wearables and helped them secure $17 million in Series A funding. The company continues to build momentum in key vertical markets including automotive, construction, manufacturing, and utilities. In June 2019, RealWear announced a deal to supply all 347 BMW Centers and selected MINI Dealers in the U.S. with Ubimax Frontline running on RealWear HMT-1 devices.

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Highlights

• More than 100 articles (two million impressions) in 12 months with top-tier publications including Industry Week, TechRepublic, Venturebeat, Harvard Business Review, and Silicon Angle, among others. International coverage also secured in the Register, Financial Times and WSJ, among others.
• RealWear was a featured company at WSJ Innovation Day
• Raised $17M in Series A Funding
• Keynote secured at the 2018 IndustryWeek Manufacturing & Technology Conference & Expo
• 2017 Auggie Awards, Best Headworn Device
• Best Enterprise Solution – Wearable Technology show 2017, London
• Frost & Sullivan 2017 North American Industrial Wearables New Product Innovation Award
• Analyst Endorsements by Harbor Research, Enderle Group, ABI, Gartner, and Frost and Sullivan