When PR Stunts Succeed...

Have you seen this viral video of a marriage proposal gone terribly wrong?http://www.youtube.com/watch?v=-yE-wGeCmYATurns out, the whole thing was not only a hoax, but a PR stunt at that!It's all part of a Cadbury's "Not So Sweet" campaign for its Bournville dark chocolate product.In addition to the video going viral, the hashtag #notsosweet has exploded on Twitter with tens of thousands of users giving real life examples of life's bittersweet moments.The work by Cadbury's PR team is a textbook example of the power of creative PR and how leveraging social media can drive huge results for businesses today.Bravo!